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Is a Product Hunt link dofollow?

Short answer

Not as a plain followed link. When we could last read it, on 31 July 2026, the website link on a Product Hunt product page carried rel="noreferrer noopener ugc". Search engines treat ugc as a hint rather than an endorsement, so launch on Product Hunt for the audience, not for the backlink. In October 2026 Product Hunt blocked our direct requests, so check your own product page before relying on this.

What ugc means for your link

The rel attribute on a link tells search engines how much to trust it. A link with no rel value is a normal followed link. ugc marks it as user generated content, and Google has said it treats nofollow, ugc and sponsored as hints, so it may or may not pass any ranking value. In practice you should not count a Product Hunt listing as a strong backlink.

Why people still launch there

Product Hunt is free to use and has one of the largest launch audiences, so the value is the traffic, feedback and early users on launch day. If backlinks are the goal, many smaller launch sites serve a plain followed link, sometimes with conditions such as ranking in the top 3 or linking back to them.

Step by step

  1. Open your product page. Copy the address of your live Product Hunt product page.
  2. Run a link check. Paste it into a dofollow checker together with your own domain.
  3. Read the rel value. Followed means a plain link; ugc, nofollow or sponsored mean a hint only.

Frequently asked questions

Is Product Hunt free?

Yes. Product Hunt says launching is free; you need a personal account to post.

Does a ugc link help SEO at all?

It may. Google treats ugc as a hint, not a rule, so it can choose to count it, but you should not plan around it.

Can the rel value change?

Yes. Sites change their markup without notice, which is why it is worth checking your own listing.

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