Launch ToolkitCalculatorsConvertersDeveloperTextAll toolsLaunches
Launch your project Sign in
Theme
Home/Answers/Launch
How-to

How many characters can a Product Hunt tagline be?

Short answer

A Product Hunt tagline can be up to 60 characters, including spaces. Use them to say what the product does and who it is for in plain words, skip the trailing period and hype words, and leave the product name out because it is shown right above the tagline.

What fits in 60 characters

Sixty characters is roughly eight to ten words. That is enough for a job and an audience, such as "Invoices for freelancers that chase late payments", but not for a list of features. Pick the one thing people would hire the product to do.

Common mistakes

Repeating the product name, vague superlatives like revolutionary or ultimate, words in all caps and emoji all spend characters without telling people what they get. A trailing period also looks out of place in the feed.

Step by step

  1. Draft it. Write what it does and for whom in one line.
  2. Check the length. Use a tagline checker to stay within 60 characters and catch common mistakes.
  3. Read it in context. Preview it under your product name as it will appear in the feed.

Frequently asked questions

Does the 60-character limit include spaces?

Yes, spaces count.

Should I test the tagline first?

Yes. Read it to someone who has never seen the product: if they cannot say what it does, rewrite it before launch day.

Should I use an emoji?

It is allowed, but it rarely makes a tagline clearer and can render inconsistently.

Related answers