Use a free ad metrics calculator to work out CPM, CPC and click-through rate from your spend, impressions and clicks in the browser. Enter the figures and it returns the cost metrics. It needs no account and nothing is uploaded.
CPM is the cost per thousand impressions and CPC is the cost per click, and together they tell you what your ad spend is actually buying. Comparing these metrics across campaigns is how you spot which channel is efficient. A calculator derives them from your raw spend, impression and click numbers so the figures are consistent.
The tool computes the metrics in your browser from the values you enter, so your spend and performance data never leave your device. You put in the numbers, read CPM, CPC and click-through rate, and can rerun it for each campaign with no sign-up and no limit.
It calculates CPM, CPC and click-through rate from your spend, impressions and clicks.
No. The calculation runs in your browser, so nothing is sent to a server.
No. It is free with no account required.