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Markup Calculator

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Selling Price
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Profit / Unit
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Gross Margin

Markup is the amount you add on top of an item cost to set its selling price, expressed as a percentage of that cost. This markup calculator turns a cost and a markup percent into a clear selling price, the dollar profit per unit and the equivalent gross margin, so you can price products with confidence. Retailers, wholesalers and makers use markup to cover overhead and build in profit before a sale ever happens. Remember that markup and margin are not the same number: a fifty percent markup is only a thirty three percent margin, which trips up a lot of new sellers. Type your cost and target markup and the price updates as you go. Every calculation runs locally in your browser, so your pricing numbers never leave your device.

Frequently asked questions

What is Markup Calculator?

Markup is the amount you add on top of an item cost to set its selling price, expressed as a percentage of that cost. This markup calculator turns a cost and a markup percent into a clear selling price, the dollar profit per unit and the equivalent gross margin, so you can price products with confidence.

Is Markup Calculator free to use?

Yes. Markup Calculator is completely free, with no sign-up and no usage limits.

Does Markup Calculator work in a web browser?

Yes. Markup Calculator runs in any modern web browser. There is nothing to download or install.

Is my data private with Markup Calculator?

Yes. Markup Calculator runs entirely on your device in your browser, so nothing you enter is uploaded to a server.