Average order value, or AOV, is the typical amount a customer spends in a single order, and raising it is one of the cheapest ways to grow revenue because it needs no extra traffic. This calculator divides your total revenue over a period by the number of orders in that same period to give AOV. Ecommerce and retail teams watch this figure closely, since bumping it with bundles, upsells, free shipping thresholds or cross sells lifts revenue from customers you already won. It also pairs with conversion rate and traffic to model total sales. Enter your total revenue and order count and the average appears at once. Compare AOV across campaigns, seasons or customer segments to see where higher value orders come from. All calculations run locally in your browser, so your sales numbers stay on your device and private.
It divides total revenue by the number of orders, giving the average amount a customer spends per order.
Raising AOV increases revenue without more traffic. It shows the impact of upsells, bundles and pricing changes on each order.
For an accurate figure, use net revenue and completed orders so refunds and cancellations do not inflate the average.
Average order value, or AOV, is the typical amount a customer spends in a single order, and raising it is one of the cheapest ways to grow revenue because it needs no extra traffic. This calculator divides your total revenue over a period by the number of orders in that same period to give AOV.
Yes. Average Order Value Calculator is completely free, with no sign-up and no usage limits.
Yes. Average Order Value Calculator runs in any modern web browser. There is nothing to download or install.
Yes. Average Order Value Calculator runs entirely on your device in your browser, so nothing you enter is uploaded to a server.